mcdonald's happy meal toys history

McDonald's Happy Meal Toys are popular collector's items. [11] This promotion continued after the Happy Meal was introduced in 1979 while Happy Meal toys have also become increasingly elaborate in recent years. The Happy Meal contains a main item typically a hamburger, cheeseburger, or small serving of Chicken McNuggets, a side item french fries, apple slices, or a salad in some areas, and a drink milk, juice, or a soft drink. McDonald's is eliminating a four-decade-old deal with its franchisees that subsidized the price of Happy Meal toys for customers. Bernstein received Trademark #1136758 (Serial #73148046)[5] for his idea in 1977 which he assigned to his valued client, McDonald's Corporation, on June 10, 1980. The first kids' meal, Funmeal, emerged at Burger Chef in 1973 and succeeded. As the 1980s rolled in, McDonalds Happy Meal Toys reflected a wide variety of pop culture interests, including Kellogg’s Rise and Shine for Breakfast toys (with free cereal samples), Dungeons & Dragons books and game table; video-game themed toys (Pac-Man, Donkey Kong Jr, and Super Mario Brothers). The McDonalds Happy Meal toys were first introduced in June of 1979 and marked a new era for McDonalds stores everywhere. A Brief History of McDonald’s Halloween Buckets by Alyse Wax October 31, 2019, 2:00 pm Virtually everyone has memories of getting McDonald’s Happy Meals when they were a kid. The only thing more exciting than eating a whole fast-food meal from McDonald’s as a kid, without fear or guilt of being unhealthy, was the concept of getting the season’s newest surprise toy from a box. Snort the Red Bull // Value: $6300. All Happy Meal toys are made exclusively for McDonald’s by McDonald’s own safety-approved suppliers. [9], In 2014, McDonald's introduced a mascot to Happy Meals in the United States named as Happy, who originated in France as early as 2009. The board overturned the veto of Mayor Gavin Newsom on November 23, 2010 to pass the law. It's all about the toys. Consumers had to buy numerous meals in order to complete the set. These goodies that come with meals meant for kids became a favorite menu item everywhere, with both parents and children waiting in anticipation what new toys Ronald would have for them. The company gave the development of the product to Bob Bernstein, who then came up wit… 7 Mar 2011. The Happy Meal contains a main item (a hamburger, cheeseburger or small serving of Chicken McNuggets), a side item (French fries, apple slices, a Go-Gurt tube or a salad in some areas) and a drink (milk, juice or a soft drink). McDonald's Happy Meal toys, for the most part, managed to avoid attracting much controversy until 2010, when San Francisco Supervisor Eric Mar introduced an effort to ban toy giveaways that entice children to eat food that was "unhealthy." At participating McDonald’s. Sid & Marty Krofft Television Productions Inc. v. McDonald's Corp. https://en.wikipedia.org/w/index.php?title=Happy_Meal&oldid=995630347, Wikipedia pages semi-protected from banned users, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License, This page was last edited on 22 December 2020, at 01:58. In 1977, the McDonald's restaurant owner clients who regularly met with Bernstein were looking for ways to create a better dining experience for families with kids. [6] The packaging used for the Star Trek Meal consisted of various images and games related to the film, as well as a comic strip adaptation of the film. He then called in his creative team and had them mock up some paperboard boxes fashioned to resemble lunch pails with the McDonald's Golden Arches for handles. 13 minutes ago McDonald’s is teaming up with Disney for some magical Happy Meal toys! Applegate, Jane W. (October 23, 1988). In 1979 McDonald's rolled out the U.S.'s first Happy Meal. The "meal" is not what makes the Happy Meal happy. Eager to know which Happy Meal toy you're going to get in your next order? Potato Head Halloween Pails (October), Transformers/Hello Kitty toys (November/December), Tonka/My Little Pony toys (January/February), Hot Wheels Battle Force 5 Fused/Barbie toys (February/March), Young Justice/Littlest Pet Shop toys (March/April 7), Batman: The Brave and the bold toys/Zoobles toys (April 29-May 26), Pokémon Black & White toys/Liv toys (June 17/July), Star Wars: The Clone Wars/Strawberry Shortcake toys (July), Ben 10: Ultimate Alien toys/Twinkle Toes toys (August/September), Power Rangers Samurai toys/iCarly toys (September/October), Bakugan toys/Hello Kitty toys (November/December), Alvin and the Chipmunks: Chipwrecked toys (December), Star Wars Episode 1 in 3-D/Build-a-Bear Workshop toys (January/February), Transformers Prime/My Little Pony toys (March), Green Lantern: The Animated Series toys/Squinkies toys (Late March/April), Madagascar 3: Europe's Most Wanted toys (May/June), Pokemon: Black/White toys/Zoobles toys (June/July), Ice Age: Continental Drift toys (July 6-26), Power Rangers Super Samurai/Paul Frank toys (August/September), Hotel Transylvania toys (September/October), Young Justice fingerboards/Littlest Pet Shop toys (November), Rise of the Guardians toys (November/December), Teenage Mutant Ninja Turtles toys/Moshi Monsters toys (December), Transformers Prime toys/Hello Kitty toys (January/February), HexBug toys/Barbie in the Pink Shoes toys (February/March), Skylanders: Giants toys/Fijit Friends Shimmies toys (April), Team Hot Wheels/Twinkle Toes toys (June/July), Power Rangers Megaforce toys/Justice toys (August/September), Beware the Batman toys/The Wizard of Oz toys (September/October), Angry Birds Star Wars/Monster High Halloween Pails (October), NFL Rush Zone toys/Build-a-Bear Workshop toys (November/December), Teenage Mutant Ninja Turtles toys/Furby Boom! Happy Meal and Happy Meal box design are owned by McDonald's Corporation and its affiliates. Discerning the popularity of the kids' meal, McDonald's introduced its Happy Meal in 1978, and other fast food corporations, including Burger King, followed suit with their own kids' meals. The law, urged in part by an increase of childhood obesity in the United States, would allow toys to be included with children's meals that have less than 600 calories and less than 640 milligrams of sodium, contain fruits and vegetables, and include beverages without excessive fat or sugar. On February 4, 2013, McDonald's announced that Fish McBites (fried Alaskan pollock, the same fish used in Filet-O-Fish) would be added as an entree, which would run until March, intended to coincide with Lent. In some countries, the choices have been expanded to include items such as a grilled cheese sandwich (known as a "Fry Kid"), or more healthy options such as apple slices, a mini snack wrap, salads or pasta, as one or more of the options. In Canada, the promotion prior to the Happy Meal was called the "Treat of the Week", where a different toy was available free on request each week. Take your favorite fandoms with you and never miss a beat. [8], In July 2011, McDonald's announced plans to make Happy Meals healthier, including the addition of apples. McDonald’s Happy Meal Toys – April 2020 – TY Beanie Boos / Fast and Furious McDonald’s Happy Meal Toys – April 2020 – Rise of the Teenage Mutant Ninja Turtles / Pikmi Pops McDonalds Happy Meal Coloring Sheet – Trolls World Tour A list of McDonald's Happy Meal toy promotions from 1979 to the present day in the USA. "Food for Tots". Inside the box would be a burger, small fries, packet of cookies and a surprise gift. Included in each happy meal is a small toy usually suitable for children ages 3 and up. Other markets followed and the national roll-out happened in 1979. "Given the problem with poor nutrition in children and childhood obesity, yo… Happy … Bernstein reasoned that if kids could get a packaged meal all their own instead of just picking at their parent's food, everybody would be happier. The concept was eventually brought to the attention of McDonald's management in Chicago. With 12 books in the collection, you’ll explore distant lands and learn about different creatures across the globe from the past … The choice of items changes from country to country, and may depend on the size of the restaurant.In most countries, McDonald's introduced a healthy option to the Happy Meal. In 1997, Ty quietly replaced their red bull named Tabasco with a … The packaging and toy are frequently part of a marketing tie-in to an existing television series, film or toyline. [2][3] The concept was eventually brought to the attention of McDonald's management in Chicago. The suit was dismissed in April 2012. They’re not “off-the-shelf” toys made by anyone else. [16], United States Patent and Trademark Office. Ask which book or toy is available. A small toy is included with the food, both of which are usually contained in a red cardboard box with a yellow smiley face and the McDonald's logo. Develop a deeper love for reading as a family and bond over the fun of story time when you choose from a book or toy in every Happy Meal ®. On November 2, 2010, the San Francisco Board of Supervisors passed a law requiring that children's meals sold in restaurants must meet certain nutritional standards before they could be sold with toys, to reduce triggering of childhood obesity. Part of McDonald’s success can be attributed to its ruthless self promotion. https://kidsmeal.fandom.com/wiki/McDonald's_Happy_Meal_(USA)/List_of_toys Some fast food corporations considered youngsters their "most important" customers, owing to the success of the kids' meal. [7] In 1992, McDonald's withdrew their range of Happy Meal toys for the film Batman Returns, after complaints from parents that the film was unsuitable for children. McDonald's Corporation Web. Happy Meal toys are tested continuously. Now available through January 11th. At participating McDonald's restaurants. Happy Meal® - Fun & Toys in Every Meal | McDonald's UK 365 In light of local and national government regulations, opening hours and services are variable and subject to change. Those glorious, surprisingly well-made and collectible toys. Kids Meal Wiki is a FANDOM Lifestyle Community. The Happy Meal did not introduce the practice of providing small toys to children. When the Happy Meal was launched in 1979, the toys were a McDoodle stencil, a McWrist wallet, an ID bracelet, a puzzle lock, a spinning top or a McDonaldland character-shaped eraser. Olly Richards (September 1992). Reactions were mixed, with criticism that the mascot's design was too frightening.[10]. She created what she called the "Menu Ronald" (Ronald menu), which offered a hamburger, small fries and a small sundae to help mothers feed their children more effectively while at McDonald's restaurants. Since then, the children's meal and toys have become a staple for the giant fast-food brand. McDonald’s will sell a “Surprise Happy Meal” in 90 countries that will include the throwback toys beginning today, Thursday, November 7, through Sunday, November 11. The first such promotion was the "Star Trek Meal", which promoted Star Trek: The Motion Picture in December 1979. McDonald's introduced its Happy Meal in the US in 1979. [15], In Chile, the Happy Meal, along with kids' meals at other fast food chains, will no longer include free toys, in response to a law banning such toys in a move to prevent obesity. The choice of items changes from country to country and may depend on the size of the restaurant. Purchase happy meal items from McDonald's. The company gave the development of the product to Bob Bernstein, who then came up with the idea for the Happy Meal.[4]. Bernstein then named it the Happy Meal and it was successfully introduced with television and radio spots and in-store posters in the Kansas City market in October 1977. Books or toys are offered in sequence. The golden arches are the most recognised symbol in the world according to the McDonald’s Collectors Club. the Extra-Terrestrial posters (June), The Real Ghostbusters School Supplies (September), Mattel's Totally Toy Holiday toys (December), Happy Birthday Happy Meal Train toys (June), Mickey & Friends Epcot '94 Happy Meal Adventure toys, Aladdin and the King of Thieves toys (August 10-September 12), 101 Dalmatians toys (November 27-January 2), The Hunchback of Notre Dame toys (March 7-April 3), The Little Mermaid toys (November 28-December 25), 101 Dalmatians toys (December 26-January 29), 101 Dalmatians the Series toys (December 26-January 29), My Little Pony/Transformers Beast Wars toys (March 27-April 16), Disney's Animal Kingdom toys (April 24-May 21), Hot Wheels/Barbie toys (August 14-September 10), Disney Video Favorites toys (September 11-October 1), Ronald and Pals Haunted Halloween Nerds Candy Dispensers (October 9-October 29), The Lion King II: Simba's Pride toys (October 30-November 26), A Bug's Life toys (November 27-December 24), Mulan on DVD and Video toys (January 29-February 25), Winnie the Pooh: Sing-A-Long With Pooh Bear clip-ons (February 26-March 25), Mystic Knights of Tir Na Nog toys (April 23-May 20), Ty Teenie Beanie Babies toys (May 21-June 17), Hot Wheels/Barbie toys (August 13-September 9), Doug's 1st Movie toys (September 17-October 14), Toy Story 2 toys (November 26-December 23), An Extremely Goofy Movie toys (February/March), Power Rangers: Lightspeed Rescue (April/May), Fingerboard/Hello Kitty toys (July/August), The Tigger Movie backpack clips (August/September), Hot Wheels Toys/Barbie toys (September/October), The Emperor's New Groove toys (December 15-January 11), Buzz Lightyear of Star Command toys (January 12-February 1), Disney's House of Mouse toys (February 2-22), Robo-Chi Pets toys (February 23-March 29), Atlantis: The Lost Empire toys (June/July), LEGO Bionicle/Diva Starz toys (September), Snow White and The Seven Dwarfs toys (September-October), Peter Pan in Return to Neverland toys (February), The Many Adventures of Winnie the Pooh (May), Sonic the Hedgehog handheld games (June 27-July 24), Madame Alexander toys/Stretch Screamers toys, Hot Wheels/Polly Pocket toys (August/September), Brother Bear toys (Late October/November), Power Rangers: Dino Thunder/Disney Princesses (December/January), The Lion King 1 1/2 toys (February/March), 25 Years of Happiness Ty Teenie Beanie Babies toys (June/July), Madame Alexander toys/Aladdin toys (October/November), Sonic the Hedgehog handheld games (December 3-27), Dave the Barbarian/Lizzie McGuire toys (December/January), Duel Masters/My Little Pony toys (January/February), The Adventures of Sharkboy and Lavagirl in 3-D toys (June), Hot Wheels toys/Barbie in the Magic of Pegasus toys, Tak: The Great Juju Challenge toys/Madame Alexander toys, Walt Disney Park and Resorts toys (September/October), Power Rangers/W.I.T.C,H. "When you put a toy in a meal, you're obviously marketing it to children. [13] McDonald's circumvented the ban by charging 10 cents for the toys. toys (December), Paul Frank toys/Adventure Time toys (January/February), Skylanders: Swap Force/My Little Pony: Rainbow Power toys (March/April), Pokemon X & Y toys/American Girl Isabelle toys (May/June), How to Train Your Dragon 2 toys (June/July), Mario Kart 8 toys/Ty Teenie Beanie Boos toys (July/August), Hot Wheels toys/Barbie toys (August/September), Madden NFL 15 toys/Littlest Pet Shop toys (September), HexBug toys/Monster High toys (September/October), The Book of Life Halloween pails (October), Max Steel/Hello Kitty 40th Anniversary toys (October/November), Spy Gear/Flutterbye Fairies toys (November/December), Teenage Mutant Ninja Turtles tops/Sweethearts Plush (January/February), Team Hot Wheels toys/Barbie: Life in the DreamHouse toys (March), Transformers: Robots in Disguise toys/My Little Pony: Equestria Girls (April/May), Skylanders: Trap Team toys/Littlest Pet Shop toys (May/June), Batman Unlimited toys/Monster High toys (July/August), Monster Jam toys/Hello Kitty toys (August/September), Pokemon Omega Ruby/Alpha Sapphire toys/Build-a-Bear Workshop toys (November/December), Raving Rabbids toys/Shopkins toys (December/January), Step-It Activity Bands (August/September; these were recalled after multiple complaints about skin burns), Justice League Action toys/DC Superhero Girls toys (September/October), Barbie Fashionistas toys/Hot Wheels toys (March/April), Pokemon Sun & Moon/Hello Sanrio (November/December), Happy Meal Holiday Express (December/January), Happy Meal 40th Anniversary Throwback toys (November), Fast & Furious Spy Racers/Spirit Riding Free toys (early to late February), Disney and Pixar Celebration plush (late July/late August), Jurassic World: Camp Cretaceous toys and books (September/October), Marvel Studios Heroes toys (October/November), Mickey & Minnie's Runaway Railway toys (November/December) (later recalled due to the coupons have the overdue expiration date) (were brought back later without the coupons). Trademark #113678. , 1977. https://www.youtube.com/watch?v=gG9NpQ8QPzE Playtime in the McDonalds unboxing Happy Meal toys surprise. History. Give us your details and be the first to know about all the latest Happy Meal® news, toys and exclusive competitions via our newsletter. [1], In the mid-1970s, Yolanda Fernández de Cofiño began working with her husband operating McDonald's restaurants in Guatemala. While they were initially cheap items such as a Frisbee or ball, they have gradually been replaced with increasingly sophisticated toys, many of which are a tie-in to an existing TV series, film, video game or toy line. In 1987 at the annual McDonald's marketing meeting, he was recognized for his accomplishment with a full-size bronze replica of the Happy Meal box with the following inscription: McDonald's Happy Meal 10th Anniversary 1977-1987 The redesigned meals will contain a smaller portion (1.1 ounces) of fries, along with the apples. Whether we like it or not, McDonald’s has become a massive cultural force – most of us can name its products without having to consult a menu. In 1982, McDonald's recalled Happy Meal toys because they could have been dangerous to children under three years of age. A "Happy Meal" is a kids' meal usually sold at the American fast food restaurant chain McDonald's since June 1979. "Trouble in Gotham", "Sliced apples sold to McDonald's, Burger King and grocery chains recalled for Listeria", "Creator of the Happy Meal Says KC Makes Him Happy", "McDonald's to put 'Fish McBites' in Happy Meals", "Why McDonald's Is Loving the Creepy New Mascot Everybody's Bashing", "25 of the Coolest McDonalds Happy Meal Toys from the 1980s - TechEBlog", "San Francisco Overrides Mayoral Veto, Bans Happy Meals with Toys", "McDonald's finds a way around San Francisco's 'Happy Meal ban, "McDonald's Can Keep Happy Meal Toys, Court Rules", "Chile bans toys in children's meals to try to fight obesity". 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[ ]. In order to complete the set anyone else plans to make Happy meals healthier including! Satirical news program the Daily Show [ 1 ], in July 2011, McDonald management. Applegate, Jane W. ( October 23, 2010 to pass the law has been ridiculed by the news. Corporation and its affiliates along with the apples 10 cents for the mcdonald's happy meal toys history 10 years packaging and toy are part... To an existing television series, film or toyline packet of cookies and a surprise gift 10! Become a staple for the past 10 years ready for adventure with SOUL Happy Meal® toys at McDonald ’ locations! The choice of items changes from country to country and may depend on the size of kids... Ages 3 and up US in 1979 McDonald 's management in Chicago the latest and... Number of functions each Happy Meal toys are popular collector 's items cents for the giant fast-food brand 1979 's. ( 1.1 ounces ) of fries, packet of cookies and a gift... 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